Our Story


"I’m Giselle, creator of Soho Blondes. I grew up in southern California and currently live in New York City. I’ve been a hairstylist since 2009 and feel lucky to do what I love every day. 

Soho Blondes started when I was in search of a chic, durable hair claw to secure my hair while at work. I discovered that clients feel most comfortable making purchases when referred by their friends or their trusted stylist, which is why our products are tested and approved by our community of beauty professionals before being released for sale. 

When it comes to education, the reason I’ve been lucky enough to create my dream career is because of the steps I took to invest in myself. As most hairstylists know, once we become licensed, we are pretty much on our own. I’m passionate about sharing proven business-building and marketing tools to stylists that you can utilize today to grow your dream career and create more freedom for yourself. 

When I’m not working behind the chair or on Soho Blondes, you’ll find me at a Pilates class, hanging out with my dog Alice, or reading a new book."



Our mission is to take the guessing game out of accessing hair products and education in today's oversaturated market.
With professionally - approved products and proven marketing strategies for stylists, we aim to lower the risk of investing in yourself and make self-care accessible for anyone. 
Our products are ethically sourced in small batches with sustainability being one of our top priorities. Shop our collections HERE.